35 Proven Lead Magnet Ideas & Examples

We’re a dedicated team of in-house editors, writers and researchers who are passionate about helping businesses find the answers they need. Free Travel Guides, for example, offers both a downloadable PDF and printed guides by mail. That’s why it’s often beneficial to allow people to download your content in PDF format.

The argument that supports the use of ebooks is that they’re often perceived as more valuable than an infographic or a cheat sheet. Some of it is probably difficult to find or access for someone new to the business. The longer you work in a given industry, the more experience and knowledge you obtain – at least in theory! In both cases, spreadsheets can help you speed up your email list building process. See which posts or videos get a lot of engagement and traffic from the organic search throughout the entire year. Many people like them because they can quickly provide the key information on a particular topic and do so in a format that’s enjoyable to look at.

That free trial icon is frozen along the top of the screen, so it’s always in view should the web user change their mind and opt in at any point while reading the homepage. It’s an extremely versatile medium which replaces in-person contact and hugely expands the capacity of outreach for small businesses with few staff. High-quality infographics are designed by professional graphic designers and are integrated in full research reports where they truly add value by illustrating complicated data. This sign-up form will usually include a short text explanation, a space to enter an email address and a “Send/Submit” button. The guide is a consolidation of specialist know-how delivered to the reader in an easily digestible form.

Creator types that should consider ebooks

• Create valuable content through blog posts, webinars, videos, or any other channel that seems fit for your prospects to position yourself as a leader in your field.
• You can compile your most impactful blog posts on a related topic into an ebook format and then add a new introduction and conclusion.
• Users looking to get a deeper understanding of a topic or solution tend to love ebooks, as they offer more depth than typical blog posts.
• Be sure to provide exceptional customer support throughout the sale and promptly address any questions or concerns to ensure a seamless process.
• Whether it’s eBooks, whitepapers, videos, or webinars, your content should deliver actionable value and fulfill your lead magnet’s promise.

Learn how to grow your email list with ease thanks to our free ebook, filled with creative ideas and real-life examples! When used strategically, it’s not uncommon lead magnets to see lead magnets generating conversion rates between 10% and 20% (depending on where your traffic’s coming from). A natural way of exchanging something of value (e.g., a piece of content) for a user’s email address. Finished blog posts, ads, and campaigns take center stage. He also writes content about social media, human resources & remote work, and freelancing & small business.

Email courses let you deliver a lot of value over a certain amount of time. If you’d like to learn more about what lead magnets work best for other marketers like you, check out our best lead magnets for lead generation study. Below you’ll find 25 lead magnet ideas and examples, along with reasons why they’re worth your time.

How do I measure success beyond “how many signups did we get”?

From personal experience, I can tell you that they’re great for self-development, too. But if you do have enough time, resources, or can launch a large-scale survey – do it and then write a report with the findings. If they’re based on a large-scale study or have been conducted with a world-known research partner, they can help your brand be perceived as an authority in the industry. That doesn’t necessarily mean that all ebooks have to be very comprehensive.

Lead Magnet Ideas To Use On Your Lead Capture Page

You could easily package a calculator like that as a lead magnet for your prospects to download. Videos are an excellent medium for explaining complex ideas quickly, which makes them a reliable way to connect with your audience and keep them interested. Courses can be made up of videos, guides, and tutorials — so yes, you may be able to repackage existing content into a course.

The time and attendance constraints on webinars help you attract the right kind of prospects you want for your business. You'll need to offer more useful and valuable lead magnets if you want prospects to choose you. Users would have to sign-up with their email addresses before they can use the app. You can do the same for your business and offer samples as lead magnets. You do not have to repeat the blog post word for word in the PDF version as a summary will do. Your eBook can be a compilation of your favorite or highest performing blog posts.

He mainly writes and refreshes long-form blog posts for software companies. Allow people access to the interview podcasts or videos only after they join your email list. Get eager prospects to join your email list by offering them rewards when they refer others to your business. The reports from case studies are about how you help other people grow their business or lives. You, too, can publish white papers to convince prospects in the middle of your funnel to do business with you.

As such, I don’t think it’s fair to ask them to leave their email address in exchange for the transcripts. The odds are that some of your prospects are using a screen reader to access your content due to some hearing impairment. Speaking of videos, I’ve also seen marketers use video and podcast transcripts being used as lead magnets. While not all videos should be turned into lead magnets and put behind an opt-in gate, many of them can. Videos can work well both for customer engagement and email list building.

Sabrina is a business journalist whose career began in news reporting. If your design doesn’t facilitate these three things, it’s a waste of money and will only serve to frustrate users. Their web technology pulls in location data from the user’s IP address, indicating with green ticks that their local Dallas Supercenter is ready to offer two types of service. A good user experience (UX) is a must for any online business – with proper design underpinning all of the above three points. Plus “Unlock” makes the experience feel like a game, a fun challenge or a type of online puzzle.

Monday.com offers eBook and report downloads to share expertise and build brand awareness as well as generate leads. On the other hand, businesses centered on retail and lower-value products may benefit from discounts. These lead magnets are particularly suited to industries with complex offerings and longer sales cycles such as software, business services and consultancy. Ebooks are the most successful lead magnet according to our survey of business leaders.

Copywriter Ashley uses a quiz to generate leads for her copywriting business. To make quizzes work for you, only provide the answers after visitors join your list. Blog posts are what attract visitors to your site in the first place. Here, readers or prospects know little or nothing about you and your business. Robyn started working on Expert Market in 2021 as a specialist in business websites and digital marketing. Having run her own small business, Sabrina knows first-hand how critical digital marketing is to building a client base and local reputation.

White papers are authoritative reports that detail a business' growth methods and strategies. You can offer a free chapter of the book in exchange for an email address. You would need to offer more than your best blog posts, like you did with an eBook. Guides are like eBooks, but they contain more information. If you ever decide to use industry reports as a lead magnet, make sure that it is up to date.